Brazilian clays are said to have the highest mineral potential in the world thanks to the rich environmental conditions they have been form in, namely a mixture of ancient mountainous ranges and deep sedimentary basins. It is from within these basins that our Brazilian clay is harvested.
Brazil's rich soil diversity shows traces of volcanic ash and minerals dating back thousands of years and enriching the clay with minerals such as iron oxides, magnesium salts and calcium among others. These minerals are just part of what makes Brazilian clay so fantastic for a range of skincare applications.
Purple clay benefits are mostly anti-aging. Magnesium, after all, helps ensure healthy skin cells, which can make you look younger. Purple Brazilian clay can also help prevent your skin from absorbing environmental contaminants and impurities. That is why purple clay is one of the most popular natural clays for soap making.